Strategic Marketing Decisions £21.99
Contains examination papers and examiners' reports to enable students to practise what has been learned and help prepare for the exam. BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 edition contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus...