Brand Sense £16.99
Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND Sense presents Martin Lindstrom's innovative six-step programme for bringing brand building into the 21st century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a...