Marketing and Selling Professional Services £35.00
Copious in information, fundamental and practical in advice...a convincing and positive guide. -- Marketing Practice Professional services are in no way protected from competitiveness. Like any other business they prosper only by attracting sufficient clients, the right kind of work, at the right time and at the right rates. And then by satisfying, retaining and developing clients over the long term. However, marketing and selling skills do not always sit comfortably with fee-earning businesses...