Blackwell UK
The Sweet Spot
How to Maximize Marketing for Business Growth
ISBN: 9780470051436
Format: Hardback
Publisher: John Wiley and Sons Ltd
Arun Sinha has held high-level marketing positions with some of the most innovative and successful companies in the world, and he knows how the business sweet spot works. In Sweet Spot, he argues that the key to growth is finding those sweet spots repeatedly. Packed with fresh ideas and innovative strategy - and numerous case studies and illuminating anecdotes from his own battle-tested experience - this guide to revolutionary marketing shows marketers and executives how to align, connect, and grow in tune with each other.
RRP £18.99
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What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. "Sweet Spot" shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You'll learn how to bring smart marketing together with good leadership to find your business' sweet spot.
