The Corporate Blogging Book £12.99
Explains how to create a blog for your business that's likely to grow an audience. Various aspects of corporate blogging are explored here, and important questions are answered, such as: How much time will it take? What are the legal risks? Who in my company should blog? What are the best corporate blogs out there? At first, the business community saw blogging as an ideal marketing tool for free agents and entrepreneurs who needed a cheap way to get their message out. That was then.