Blackwell UK
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Introduction to Social Marketing
ISBN: 9788188353064
Format: Paperback
Publisher: India Research Press
Designed to introduce social marketing as a discipline to social development planners and program implementers, this book suggests that the basics tenets of the marketing discipline as practiced in the commercial sector be followed in all development planning and execution; thereby reducing adhocism, but not individual initiatives. The fundamentals of India's social marketing discipline are illustrated.
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Designed to introduce social marketing as a discipline to social development planners and program implementers, this book suggests that the basics tenets of the marketing discipline as practiced in the commercial sector be followed in all development planning and execution; thereby reducing adhocism, but not individual initiatives. The fundamentals of India's social marketing discipline are illustrated.
