Welcome to the Creative Age: Bananas, Business and the Death of Marketing £26.99
This book puts the accepted ideas of marketing into perspective. It draws together new learning and anecdotes from disparate fields - from neuroscience and Cary Grant to circuses and rock music - to offer a series of thought starters for marketers on how to apply the new learning to their everyday experiences and the shape of their organizations. This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do...