Museum Strategy and Marketing £33.99
Tables, Figures, and Exhibits Model Museum Practices Preface Acknowledgments The Authors Pt. 1 Museums Face the Twenty-First Century 11 The Diverse World of Museums 32 Strategic Museum Challenges: Mission, Audience, and Funding 28Pt. 2 Strategic Planning for Museums 573 Museums Turn to Strategic Planning 594 Understanding Museum Audiences 995 Applying Market Segmentation, Targeting, and Positioning 123Pt. 3 Strategies and Tools for Museum Development 1456 Using Marketing Research and...