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Beyond Mobile

People, Communications and Marketing in a Mobilized World

Mats Lindgren, Jorgen Jedbratt, Erika Svensson

ISBN: 9780333985083
Format: Hardback
Publisher: Palgrave Macmillan

"Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace. More

£40.00
RRP £40.00

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The advent of constant internet connectivity and mobile communication has transformed the way that many businesses and organizations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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