Blackwell UK
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game
The Death of Traditional Marketing and the Rise of the New "Pull" Game
Sinha, Indrajit Foscht, Thomas
ISBN: 9780230507548
Format: Hardback
Publisher: Palgrave MacMillan
Leading firms have adopted radically new and differentiated approaches based upon reverse psychology marketing, reflecting a deep and unmistakable change in global culture. This book, with examples, shows you how to understand and engage with this change. More
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Traditional Marketing is being turned on its head, both as a result of a popular backlash against traditional business norms and practices, and the actions of a few pioneering firms, who have caught on to the trend. Leading firms have adopted radically new and differentiated approaches based upon reverse psychology marketing, reflecting a deep and unmistakable change in global culture. This book, with compelling examples, will show you how to understand and engage with this change.
