Blackwell UK
Succeeding as a Marketing Executive: Top CMOs Offer Strategies for Becoming a Leader in Marketing
Top CMOs Offer Strategies for Becoming a Leader in Marketing
Aspatore Books
Fournier, Eddie
ISBN: 9781596223028
Format: Paperback
Publisher: Aspatore Books
Offer price only applies whilst stocks last.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Marc Lepere, Executive Vice President and Chief Marketing Officer, Euro RSCG Worldwide ? ?Execution is Everything?; Anne L. Nelson, Chief Marketing Officer, Ameritrade Holding Corp. ? ?Key Marketing Best Practices?; Mark Killen, Senior Vice President, Corporate and Product Marketing, American Century Investments, Inc. ? ?Steps to Becoming a Successful Marketing Executive?; And more
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Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Chapters Include: Marc Lepere, Executive Vice President and Chief Marketing Officer, Euro RSCG Worldwide ? ?Execution is Everything?; Anne L. Nelson, Chief Marketing Officer, Ameritrade Holding Corp. ? ?Key Marketing Best Practices?; Mark Killen, Senior Vice President, Corporate and Product Marketing, American Century Investments, Inc. ? ?Steps to Becoming a Successful Marketing Executive?; And more
